Through creative programs the channel will provide;
- The understanding on diversity and quality of tourism products/destinations and services i.e, Details on natural features, wildlife and hospitality in all circuits, and Initiatives/discussions on environmental conservation and promoting standard of service delivery.
- A platform for all the associations to give their details and descriptions on how they operate and connect to other tourism industry stakeholders/Governmental departments and vice versa i.e, Establishments / Discussions on relative policies and strategies ensuring sustainable growth of the industry while protecting Tanzania’s natural and cultural heritage. We understand that promoting our culture/cultural tourism through art as the medium is the only way we can sell our country as a competitive destination successfully. Sanaa Radio TV programming will so provide.
- A skillful learning center and the stage for exclusive talents, innovative art works and cultural events. Also holding Branding & Marketing classic Discussions for all the outstanding crafts found in the region. i.e.; Traditional designers, singers, paintings etc
- A Promotional platform for tourism international and regional integration among countries i.e, Sharing empowering programs that work on existing challenges and identifying opportunities to facilitate relative Tourism businesses.